About Lotus

With over 20 years’ experience across Grocery, Wholesale, Convenience, Discount, Foodservice & Hospitality, I help FMCG brands unlock meaningful growth through insight-led commercial strategy and real-world execution. From household names to emerging challenger brands, I specialise in de-mystifying complex channels, reshaping route-to-market, and building long-term commercial plans rooted in practical understanding, cross-functional leadership and buyer-ready storytelling.

How Lotus Can Help Your Brand Grow

Brands I’ve Worked With

Career Impact & Leadership Highlights

• Most recently, for a Market Leading Natural Health & Beauty Brand — De-mystified the Out-of-Home landscape and created an end-to-end RTM strategy, enabling a new channel launch in 2026 with a projected £2.8m 2-year forecast
• The Nation’s Favourite Pie — Turned around a declining Convenience & Wholesale channel across chilled & frozen: rebuilding buyer relationships, protecting all SKUs from delist, securing significant distribution increases, resetting pricing/terms across the channel, and delivering a return to double-digit growth
• For a well established 8th Generation Family Brewer — Grew the Routes-to-Market channel by 40%, increasing profit by +64%, and delivering category-leading soft drink growth (+48%)
• Created the UK’s First Paper Honey Sachet — Led a cross-functional project delivering Rowse’s sustainable single-serve innovation, unlocking +7.2m new usage occasions & going on to win the Grocer Gold Award
• In Pet Food — Transformed underperforming wholesale accounts: increasing distribution by +65%, returning all accounts to growth, and delivering +40% VCP uplift through strategic pricing and PMP activation
• Boots Meal Deal Listing — Opened a new trading channel in Chilled FTG and secured full national chilled handheld distribution across Boots Meal Deal chillers, including airside at all UK airports